ETHIC AND THE TRIPLE BOTTOM LINE

 In the wake of the high profile scandals of Enron, Tyco, World Com, and Martha Stewart, as well as a growing awareness that the health of the global community suffers from unethical and irresponsible corporate practices,then  The Triple Bottom Line which are now part of the expanded scope of corporate concerns. The triple bottom line by John Elkington, the sustainability refer to the long-term maintenance of systems according to environmental, economic and social considerations.

Discuss the triple bottom line on the business ethics??

• Environmental perspectives
• Economic perspectives
• Social perspective

Environmental perspective

The basic principles of sustainability in the environmental perspective concern the effective management of physical resources so that they are conserved for the future. All biosystems are regarded as having finite capacity, and hence sustainable human activity must operate at a level that does not threaten the health of those systems. Even at the most basic level, these concerns suggest a need to address a number of critical business problems, such as the impacts of industrialization on biodiversity, the continued use of non-renewable resources, such as oil, steel, and coal, as well as the production of damaging environmental pollutants like greenhouse gases and CFCs from industrial plants and consumer products.

Economic perspective

The economic perspective on sustainability initially emerged from economic growth models that assessed the limits imposed by the carrying capacity of the earth. The recognition that continued growth in population, industrial activity, resources use, and pollution could mean that standards of living would eventually decline led to the emergence of sustainability as a way of thinking about  ensuring that future generations would not be adversely disadvantaged by the activities and choices of the present generations.

Social perspectives

 The development of the social perspective on sustainability has tended to trail behind that of the environmental and economic perspectives and remains a relatively new development . Primary, it would seem, in response to concerns regarding the impacts of business activities on indigenous communities in less developed countries and regions.